TECHNICAL AND OPERATIONAL CONSIDERATIONS FOR PLANNING YOUR FIRST BEACON DEPLOYMENT
Year 2017 saw a great start with some really exciting news from the proximity marketing industry. The global Bluetooth beacons market size was estimated at USD 1,364 million in 2017. Growing number of mobile app companies tapping the proximity solutions market, along with increasing investments in the beacon technology, is expected to propel the industry growth. The introduction of beacons technology has revolutionized the adopters’ operations by driving a new level of customer engagement through personalization. The growth prospects can be attributed to the surging eminence of location-based marketing in the retail industry. Combining the benefits of physical shopping experience with digital ecosystem has become important for brick-and-mortar retailers. Moreover, investments in proximity solutions are witnessing an upward swing, thereby reducing their marketing and advertising costs. Target, the second largest general merchandise retailer in the U.S. just finished deploying beaco